1930's the forgotten era - Part 1

(I do not own this image)

Everybody loves the 1920's and the 1940's. You often hear people talking about the 50's with similar affection but the 1930's seem to be the forgotten era. To me, it is a beautiful hybrid of both the 20's and 40's. It has the androgynous boyish strength and sexuality of the 20's, teamed with the femininity and elegance of the 40's. Doesn't that sound a perfect combination?

The 1930's was undeniably, an interesting period of time. The roaring twenties were filled with luxury, freedom, rebellion, considerable wealth and greed. Depicted in novels such as The Great Gatsby, rich Americans wasted there new found opulence and ultimately threw their sustainability into turmoil. When the 1930's came, the world fell into a deep and depressive recession. Suddenly jobs were being lost and people couldn't afford the beautiful Parisian couture gowns that were once a booming economy. The French designers had always relied upon there exports to the United States who's economy was quickly diminishing through the breakdown of its stock market. The house of Chanel cut its prices in half to survive this economic collapse along with other fellow designers who were struggling. Ready-to-wear pieces became available as new and old fashion houses began to diversify there collections. During this time, competition began from London and New York as they pranced into the fashion scene - although Paris still held the monopoly on style. Interestingly, America led the world into wholesale and ready-to-wear garments - arguably creating the spark of high-street fashion.

Vogue cover from the 1930's
(I do not own this image)

During the 30's, the linear, gamine* look  of the 20's was discarded and replaced by closer fitted garments to accentuate the female silhouette. Shapes, colours and styles became softer. During this diverse era, shorts became acceptable clothing for women, swimwear became more sexual and sunglasses became the ultimate fashion accessory.

[*A gamine is a slim, often boyish, wide-eyed young woman who is, or is perceived to be mischievous, teasing  or sexually appealing.]

The 30's were known for its recession but also escapism. During this time, Hollywood began to grow, film stars began to blossom and there influence began to create celebrity culture and powerful fashion icons such as Joan Blondell. I always stress through my blog, the link between fashion, culture and history.  I consider these to be synonymous with each other, fashion being a clear reflection of popular culture and current affairs.

Joan Blondell - Film start during the 30's (I do not own this image)

Here is a jazz song from the 30's - take a listen, I am sure you will recognise it!



A 1930's outfit post is certainly calling me. Let me see what I can come up with! What are your thoughts on the 1930's? I cannot wait to hear...